While in town to interview E.J. Dionne, James Fallows visited GE’s FirstBuild for a story in The Atlantic.

What was the big idea here? From GE’s point of view, it started with an effort to reduce the “mind-to-market” cycle time, as FirstBuild’s CEO, a longtime GE veteran named Venkat Venkatakrishnan, told me when I visited. He explained that different products have naturally different design-and-manufacturing cycle times, due to the volatility of their respective markets and how hard and costly it is to retool them. (I spoke with other people at FirstBuild, but Venkat, as he is known, is the only one with whom I spoke for on-the-record quotation.)

Read the entire article HERE.

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